Cheese and Beef and Cheese

The Quarter pounder with Cheese tastes great. And it knows it. Starting with this simple premise, we created a campaign about a burger that's confident in its own beefy cheesiness. And reminded people why they fell in love with the cheeseburger in the first place - beef and chese.

Durin the campaign's run, national sales increased over 24%. Closing with the highest quarterly earnings ever in the thirthy-eight-year lifetime of the product. Eventually, it was even picked up internationally.

Shaping The Future of Youth:

The Chicago Children's Choir has supported urban kids and made a difference in the lives of youth through musical excellence for over 54 years. As a non=profit, they're always looking to increase attendance and, in turn, contributions. Using an icon that expresses both children's arts and diversity, we set out to do just that: inform people about thier cause and the amazing music they create.

Cheer Gallery:

McDonald's has been a centerpiece of the Olympic Athlete Village for decades. In fact, they're the only restaurant with a location that serves just the athletes. So to leverage this one-of-a-kind access, we created an interactive installation that allowed fans to show support for their favorite athletes and teams. The gallery received thousands of cheers during the two week period of the 2010 Winter Games. As a result, McDonald's plans to expand the effort for the Summer Games in 2012.