Hundreds of New York City school kids helped us commemorate the 10th anniversary of 9/11 by paying tribute to NYC firefighters. Overnight, the film became the #3 worldwide trending topic on Twitter, and the campaign was featured in Creativity, Shoot, ADWEEK, Adage, The New York Times
and various other publications.
"Thanks" (narrated by Spike Lee)
The film, documentary, and director's interviews with the children and New York firefighters were posted on multiple social media platforms.
The children's recording of Jay-Z and Alicia Keys' song Empire State of Mind
was made available through iTunes and Amazon mp3
, where it's been downloaded more than 400,000 times. All proceeds go to the National Fallen Firefighters Foundation.